The environment shapes typography, yet type also shapes the environment. AMBIT is a publication that explores the codependent ways in which typography and the city interact to create meaning. Typographic imagery is used to visualise how external influences shape typography to create landscapes of identity, whilst also exploring how type itself provides structure within the urban environment.
Reflecting city typography, AMBIT is playful, experimental and unpredictable. Each unique interaction with the publication influences how the text is perceived, highlighting how typography is shaped by the context in which it exists.
Categories:
Publication Design, Print, Typography, Layout.
Date Completed:
2022